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Jul
16
The Oxford University Press USA blog recently crunched some ebook numbers to discern some 
The blog article took note of a Time Magazine report that sales of the 130,000 titles available at the Kindle Store now constitute 12% of the sales of those titles in other formats. This figure amounted to a noticeable increase from the May figures announced by Amazon (% of 125,000 titles).
What can we learn from these numbers? Here’s what the Oxford University Press USA blogger has to say:
The doubling of the percentage on a bigger base points to two very interesting trends – the first is the clearly growing number of Kindle owners – I cannot imagine that kind of ebook sales growth is possible on a similar number of devices. The device sales must be skyrocketing.
The other trend that may be exposed here is the sheer number of ebooks being purchased. Last month some of the bigger trade publishers announced they were increasing the number of titles available for the Kindle. This was done not because of any arm-twisting by Amazon – but clearly as a response to the demand. And just as lack of product has helped to keep ebooks unsuccessful to date, the opposite is helping drive consumer enthusiasm and buying.
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