Mar

6

Amazon’s Kessel: Customers Like Kindle’s Wireless Features

Filed Under Kindle, News, eReader | Leave a Comment

From Publishers Weekly comes a report on a presentation on the Kindle by Steve Kessel, Amazon’s vice president for Digital Media, at the annual meeting of the Association of American Publishers.

Amazon’s Kessel offered no numbers on the sale of Kindles, only noting that the company is “working hard” get the e-reader back in stock. While Amazon is shipping readers every week, “demand is still outstripping supply,” Kessel said. Customers favorite Kindle features are that it is wireless and can supply them books immediately, Kessel said.

Amazon is certain that Kindle e-book purchases are incremental rather than simply stealing sales from print editions. He said people have started to “Kindlize” their libraries, noting that one Kindle user bought over 800 e-books. He defended Amazon’s decision to sell most e-books at $9.99–a price that makes them lower than most print editions—as keeping with Amazon’s philosophy of offering the lowest prices possible.

Read the whole article here.